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Hello and thanks so much for stopping by!  I'm Tracy, the designer behind all that you see here!  You will find some of my creative work, DIY guides, inspiration and even some freebies!  So grab a cup of coffee and a blanket to snuggle in and stay a while!

Jennifer Simmons Photography | Brand & Website Launch

Updated: Jun 21, 2018


Jennifer Simmons is a wedding and lifestyle photographer located in Annapolis, Maryland. I first met her at a styled shoot I was collaborating on for my cake business. We crossed paths again a few months later at another creative shoot and began to make small talk and she mentioned she really needed help with her website and asked how familiar I was with ProPhoto. I didn't know the first thing about how the platform worked but I agreed to give it a go. My "go" was short lived as it threw me for a loop! We remained in contact discussing site ideas and then new branding concepts for her business. Somehow this business relationship turned friendship and we dug deep into her vision for her business.


The Jennifer Simmons Photography logo identity emphasizes a few qualities: simple, clean, and natural. Why? Jennifer really wanted a brand that complimented her photography style. She focuses on those simply candid moments of relationships. The nautical and coastal color palette reinforces her love of the seaside town she calls home, Annapolis, Maryland. For her logo, brand and blog design I kept it simple: a classic typography paired with a brush typography to capture her fun-loving spirit. So go ahead, check out that beautiful site and her amazing work!


INSPIRATION BOARD


BRAND BOARD







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